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Tuesday, February 21, 2017
Home » Online Training Course

Social Media for Healthcare Professional Certification Program (SOMEA01)

Certification Training Duration: 12 hours (the average time to complete the training program, including final assessments).
Credits Hours: 12
Demonstration: Demo an online course.

Certificate: View sample certificate.

PRICE: USD $1199.00


BioPharma Institute LogoThe Social Media for Healthcare Professional Certification Program includes the following individual courses:




Social Media for Healthcare Overview: Essentials and legal concerns: An outline for how to structure your online presence

Only $195.00

30% off when you buy the full 8 webinar certification series

Webinar Description

What do you know about social media? Are you just dipping your toe in because you heard it’s useful? This webinar will help you figure out which tools you’d like to use to listen and engage with stakeholders. We’ll talk about regulations, how to make sure you stay within HIPPA, IRB and FDA guidelines. And we’ll share the dozens of ways you can use social media to improve patient and participant experience, gain trust, gain community, without compromising privacy or breaking rules. We’ll also look at case studies of what some pharma and healthcare companies are doing, what’s working, and what isn’t.

Get Your Questions Answered:

In order to effectively answer the questions of the participants, this interactive webinar is limited to 35 people. There is also a question-and-answer session at the end of the webinar.



Webinar Outline:

During this 90 minute webinar, in an easy-to-follow process, we’ll cover the essential steps you can follow to figure out where you are, where you need to be and what you need to do to get there. We’ll answer all of these questions and more:

Learn:

1. What legal issues exist around healthcare and social media right now.

2. How to recruit for clinical trials online and stay within the law.

3. How to listen to your patients or participants, answer, and stay within HIPPA.

4. Twitter, what it is and how it helps you gain market share and build community.

5. LinkedIn, what it is and how it helps you achieve your personal and professional goals.

6. Your Website: How to optimize it to achieve your goals.

7. RSS feeds: Learn what they are and how they help you stay on top of new regulations and guidelines for your industry.

8. Using social media to gain attendance for offline events

9. BONUS: How to connect with patient communities and start listening to what they need.

NEW! The following bonus materials are included with this webinar:

1. A social media checklist to help you get started with must know and must do social media tasks.

2. Sample survey questions for your patients or participants to see where they are active online.

3. A comprehensive checklist of what to do before you build any social media presence

4. How to create community in a process tree diagram

Step-By-Step Live Demonstration:

During this webinar, we will learn the fundamentals of social media, what current regulations exist, and explore each channel in detail to get a sense of which channel is right for you, as well as ways to survey your current patients and participants to see where they are. We’ll even show case studies of who is doing this right.

About the presenters:

Terry Carmichael has founded several successful online businesses; including GeneTree, LabDraw, AbuseCheck, American Paternity Association, the BioPharma Institute. Many of the website Terry has worked to promote attract millions of visitors each year and generate revenues via selling laboratory testing services, pharmaceutical products, advertising, and provider membership programs.

Mazarine Treyz has blogged since 1999 and worked in healthcare environments from 1992 to 2005. She has created social media policies and procedures for organizations since 2006. She has worked everywhere from small family practitioner offices to large urban hospitals. She is a featured workshop presenter on social media for healthcare at the Texas Organization for Rural Clinics and Hospitals Conference in September, 2011. Ms. Treyz loves to coach people, businesses, and nonprofits in how to use websites and blogs for professional and personal success. Visit http://TreyzSocialMedia.com for articles on how to make the most of social media. Follow her on twitter at @ctrlsearch, and say hello!



Mega-Conversions for your Website: How to design and manage your online community for better reputation management and profit: An outline for how to structure your website for better healthcare business success

Only $195.00

30% off when you buy the full 8 webinar certification series

Webinar Description

Your healthcare website is your brand hub. In all of your social media accounts, you want to drive people back to your website to get them to do what you want them to do, whether it’s give you their contact info, sign up to receive updates from you, support your healthcare facility with donations, buy your products, or consider you for that next research grant. Your healthcare website has to be easy to understand. It has to be clear, not cluttered, and it has to be chock-full of useful, constantly updated information. This webinar will take you step-by-step through how to get a better website, fast, including case studies, WordPress demos, E-Newsletter demos, Google Heat Maps, and the top tools to measure the success of your website.

Get Your Questions Answered:

In order to effectively answer the questions of the participants, this interactive webinar is limited to 35 people. There is also a question-and-answer session at the end of the webinar.



Webinar Outline:

During this 90 minute webinar, in an easy-to-follow process, we’ll cover the essential steps you can follow to take your website from zero visitors to conversions and sales. We’ll answer all of these questions and more:

Learn:

1. Designs that will draw people in and make them want to know more.

2. How to organize information on your website to make it accessible.

3. How to create a website update and redesign plan.

4. Interview techniques for your top team to create more value and connection with your healthcare organization.

5. How to identify people who are using your website and connect with them right away.

6. Building Transparency into your website and how it builds trust.

7. How a blog can help you build your brand.

8. 5 ways to get people to give to you on your website.

9. Establishing a feed for your website to recruit more healthcare staff.

10. BONUS: How to get 10x the newsletter signups from three simple steps.




NEW! The following bonus materials are included with this webinar:

1. Worksheet to tracking your website stats for showing progress to leadership.

2. Case Studies of 3 engaging healthcare websites.

3. Twenty tips to help you design your website.

4. Sample slide-deck to get buy-in from leadership to redesign your website.

Step-By-Step Live Demonstration:

During this webinar, we will learn the fundamentals of building a successful website that converts into patients, customers, donors, clients or sign-ups for your latest event. We’ll check out Website tools, e-Newsletter tools and answer your questions with live demos. We’ll even critique a few participant websites to show areas for improvement.

About the presenter:

Mazarine Treyz has blogged since 1999. She has created a following on her website of over 10,000 visitors per month. Ms. Treyz has worked in healthcare environments from 1992 to 2005. She has worked everywhere from small family practitioner offices to large urban hospitals. She has created social media policies and procedures for organizations for the last five years. She is a featured workshop presenter on social media for healthcare at the Texas Organization for Rural Clinics and Hospitals Conference in September, 2011. Ms. Treyz loves to coach people, businesses, and nonprofits in how to use websites and blogs for professional and personal success.

Visit http://TreyzSocialMedia.com for articles on how to make the most of social media. Follow her on twitter at @ctrlsearch, and say hello!



Dominating Twitter: How to engage people and build a massive following in 30 days: A step-by-step guide to creating community and gaining credibility on Twitter for healthcare

Only $195.00

30% off when you buy the full 8 webinar certification series

Webinar Description

Twitter is like the most useful and fascinating cocktail party in the world. You are always only a click away from some of the best and brightest in the healthcare field. You can easily find companies and connect with people who need your products or services. You can answer questions and get your own questions answered. You can bring your value to the table, and create instant goodwill by replying or retweeting others. Twitter can help you connect with new partners, new clients, build your business, and more! This webinar will focus on how to create a relationship with people on Twitter to get more kudos and more cash for your healthcare organization. We will cover how to find people who need your help on Twitter, what to say to them without seeming like you’re marketing yourself, how to participate in Twitter chats and why you should, how to get lots of targeted followers very quickly, how to create and curate Twitter lists, and MORE.

Get Your Questions Answered:

In order to effectively answer the questions of the participants, this interactive webinar is limited to 35 people. There is also a question-and-answer session at the end of the webinar.



Webinar Outline:

During this 90 minute webinar, in an easy-to-follow process, we’ll cover the essential steps you can follow to take your Twitter account from inactive to full-on engagement. We’ll answer all of these questions and more:

Learn:

1. How to design your twitter background for the greatest engagement.

2. How to make a 160 character bio that makes people curious about you.

3. To auto-follow and auto-DM or not? That is the question. Get the answer.

4. How to identify and motivate influential twitter users to retweet you.

5. What hashtag chats are and how can you use them to gain trust.

6. How useful Twitter lists are and how they help you build community around your brand.

7. Which Twitter measurement tools deliver useful ROI data.

8. Which paid Twitter services are most useful and which you can live without.

9. How to use Twitter to drive traffic back to your website and how soon you can expect results.

10. BONUS: How to create a Twitter policy of who to follow, who to connect with, and who not to connect with.

NEW! The following bonus materials are included with this webinar:

1. Sample Twitter profiles that show you what is possible with the right design.

2. A visual process flow document to help you follow the right steps.

3. Continually updated list of over 400 Hashtag chats to find your community FAST.

4. Grid of the best twitter measurement tools and what they offer.


Step-By-Step Live Demonstration:

During this webinar, we will learn the fundamentals of building a successful Twitter account. We’ll check out chats, tools, backgrounds, lists and more, and answer your questions with live demos. We’ll even critique a few participant Twitter profiles to show areas for improvement.

About the presenter:

Mazarine Treyz has used Twitter since 2007. She tweets and gets an average of 500 clicks on her links per day. She has created a profile that shows her expertise and has gotten new clients and partnerships through Twitter. Her lists in Twitter are followed by hundreds of people. She has taught people in how to use Twitter for professional and personal success since 2010.



Mazarine Treyz has blogged since 1999 and worked in healthcare environments from 1992 to 2005. She has created social media policies and procedures for organizations since 2006. She has worked everywhere from small family practitioner offices to large urban hospitals. She is a featured workshop presenter on social media for healthcare at the Texas Organization for Rural Clinics and Hospitals Conference in September, 2011. Ms. Treyz loves to coach people, businesses, and nonprofits in how to use websites and blogs for professional and personal success. Visit http://TreyzSocialMedia.com for articles on how to make the most of social media. Follow her on twitter at @ctrlsearch, and say hello!



Dominating LinkedIn: How to engage people and build trust in 30 days: A step-by-step guide to creating healthcare community and gaining credibility on LinkedIn

Only $195.00

30% off when you buy the full 8 webinar certification series

Webinar Description

According to a recent study, recruiters use online reputational data when hiring 85% of the time, and they only see this trend continuing in the future. Did you know that LinkedIn is the second or third thing that comes up when people Google your name? How much does your LinkedIn Profile show you at your best? If it’s blank, it will be difficult for people to learn about you quickly and decide to hire you. This webinar will show you step by step how to create a strategy around your LinkedIn Profile to establish your reputation as a powerful and intelligent resource in your area of expertise. It will also help you establish a LinkedIn Group for your healthcare organization, as well as help you get more attendees at your events, and more.

Get Your Questions Answered:

In order to effectively answer the questions of the participants, this interactive webinar is limited to 35 people. There is also a question-and-answer session at the end of the webinar.



Webinar Outline:

During this 90 minute webinar, in an easy-to-follow process, we’ll cover the essential steps you can follow to take your LinkedIn profile from barely filled out to full-on success. We’ll answer all of these questions and more:

Learn:

1. How do you identify which groups to join?

2. What sort of testimonials will be useful for you?

3. How do you make a successful LinkedIn group for your company?

4. How can you identify and motivate influencers to connect with you?

5. What kinds of Answers are the best on LinkedIn Answers?

6. How can you use the Skills section to show off your strengths?

7. What’s a hidden tool that can garner more exposure for your book or research article?

8. How do you highlight your areas of expertise?

9. What is the proper follow up procedure when requesting to connect with people?

10. BONUS: How to create a LinkedIn policy of who to follow, who to connect with, and who not to connect with.

NEW! The following bonus materials are included with this webinar:

1. Sample LinkedIn profiles that show you what is possible!

2. Sample LinkedIn Answers that were voted best answer.

3. A visual process flow document to help you follow the right steps.

Step-By-Step Live Demonstration:

During this webinar, we will learn the fundamentals of building a successful LinkedIn Profile. We’ll check out LinkedIn Answers, Slideshare, Booklists, Skills, and more, and answer your questions with live demos. We’ll even critique a few participant profiles to show areas for improvement.

About the presenter:

Mazarine Treyz has used LinkedIn since 2007. She created a LinkedIn group that increased event attendance from 500 to 1,500 over one year. She has created a profile that shows her expertise and has gotten new clients and partnerships through LinkedIn. Her answers have been chosen as best answer in five categories on LinkedIn. She has run job clubs, career fairs and coached people in how to use LinkedIn for business and personal success since 2008.

Mazarine Treyz has blogged since 1999 and worked in healthcare environments from 1992 to 2005. She has created social media policies and procedures for organizations since 2006. She has worked everywhere from small family practitioner offices to large urban hospitals. She is a featured workshop presenter on social media for healthcare at the Texas Organization for Rural Clinics and Hospitals Conference in September, 2011. Ms. Treyz loves to coach people, businesses, and nonprofits in how to use websites and blogs for professional and personal success. Visit http://TreyzSocialMedia.com for articles on how to make the most of social media. Follow her on twitter at @ctrlsearch, and say hello!



Blogging for Healthcare: How to create a successful blog, even if you’re not a writer! : A step-by-step guide to creating your healthcare blog

Only $195.00

30% off when you buy the full 8 webinar certification series

Webinar Description

People tell you that a blog will help you get a better reputation, get people to come to your facility, become your patients, or simply get correct healthcare information from you rather than from informal and unreliable sources. Whatever your motivation for creating a blog, it’s important to create something worth reading, and have strategies for the kinds of content you’d like to produce, and how to connect with the larger healthcare blogging community. This webinar will show you how to start your blog, what to do when you’re out of ideas, give you ideas for the sorts of content you can create even if you don’t think you’re a writer, and much more.

Get Your Questions Answered:

In order to effectively answer the questions of the participants, this interactive webinar is limited to 35 people. There is also a question-and-answer session at the end of the webinar.



Webinar Outline:

During this 90 minute webinar, in an easy-to-follow process, we’ll cover the essential steps you can follow to take your LinkedIn profile from barely filled out to full-on success. We’ll answer all of these questions and more:

Learn:

1. Getting known as a resource: Deciding what your pillar blog articles are going to be

2. Who the big players are in blog platforms

3. Best tags, categories and plugins to get more readers

4. Finding people online who need your advice, and taking them back to your blog

5. Adding pictures, videos and mp3s to your blog posts

6. Where and how to get an email newsletter signup form

7. What to do when you’re out of ideas

8. Why and how to do interviews on your blog

9. How often to post and where to repost

10. Guest-blogging: How to get guest bloggers and how to find places to guest blog

11. Cross posting in patient and healthcare communities: where to go?

NEW! The following bonus materials are included with this webinar:

1. Blog calendar to help you keep track of every post

2. Checklist for your best 15 wordpress plugins

3. 50 ideas for healthcare blog posts

4. Worksheet for creating pillar blog articles



Step-By-Step Live Demonstration:

During this webinar, we will learn the different kinds of blog platforms, and delve deep into the back end of how to make a post, how to add media, how to add tags, categories and more, and answer your questions with live demos. We’ll even critique a few healthcare blogs to show areas for improvement.

About the presenter:


Mazarine Treyz has blogged since 1999 and worked in healthcare environments from 1992 to 2005. She has created social media policies and procedures for organizations since 2006. She has worked everywhere from small family practitioner offices to large urban hospitals. She is a featured workshop presenter on social media for healthcare at the Texas Organization for Rural Clinics and Hospitals Conference in September, 2011. Ms. Treyz loves to coach people, businesses, and nonprofits in how to use websites and blogs for professional and personal success. Visit http://TreyzSocialMedia.com for articles on how to make the most of social media. Follow her on twitter at @ctrlsearch, and say hello!



Accentuate the Positive! How to make a Healthcare Listening Dashboard: A step-by-step guide to keeping your ears open and listening on all channels to help counteract and respond to critical comments and highlight positive ones.

Only $195.00

30% off when you buy the full 8 webinar certification series

Webinar Description

How do you find out what people are saying about you? Do you want to create buzz about your healthcare organization but don’t know how to measure it? Listening dashboards are critical for social media success. But there are so many out there, how do you find where your community is, and then how do you measure and track your engagement there? We’ll go into each channel and then look at which listening dashboards are available for each channel, go over the pros and cons of each, and finally finish with some helpful tips that go beyond channels and into patient communities such as ?Patients-Like-Me? and more.

Get Your Questions Answered:

In order to effectively answer the questions of the participants, this interactive webinar is limited to 35 people. There is also a question-and-answer session at the end of the webinar.

Webinar Outline:

During this 90 minute webinar, in an easy-to-follow process, we’ll cover the essential steps you can follow to take your LinkedIn profile from barely filled out to full-on success. We’ll answer all of these questions and more:

Learn:

1. What are some Twitter listening dashboards?

2. What are some Facebook listening dashboards?

3. What are some LinkedIn listening dashboards?

4. What are some listening dashboards that you can incorporate into your RSS reader?

5. Should you invest in an all-in-one dashboard?

6. Once you listen, what is your response strategy?

7. How do you respond to negative community feedback?

8. What paid dashboards provide the most bang for the buck?

9. How can you stay on top of potential PR disasters with your listening dashboards?

10. How do you partner with industry bloggers to help gain more followers and survey your stakeholders and patients for an offline listening dashboard?

NEW! The following bonus materials are included with this webinar:

1. Sample dashboards to manage your reputation

2. Getting clear on charting progress for each channel

3. A checklist on what is and isn’t important to measure in your listening dashboards

Step-By-Step Live Demonstration:

During this webinar, we will learn the fundamentals of building a successful listening and metric dashboard, charting your efforts, gaining market share and showing ROI to stakeholders in your company. We’ll check out Twitter measurement tools, LinkedIn measurement tools, website analytics tools, and both paid and free tools. We’ll answer your questions with live demos. We’ll even critique a few dashboards to show areas for improvement.

About the presenter:

Mazarine Treyz has blogged since 1999 and worked in healthcare environments from 1992 to 2005. She has created social media policies and procedures for organizations since 2006. She has worked everywhere from small family practitioner offices to large urban hospitals. She is a featured workshop presenter on social media for healthcare at the Texas Organization for Rural Clinics and Hospitals Conference in September, 2011. Ms. Treyz loves to coach people, businesses, and nonprofits in how to use websites and blogs for professional and personal success. Visit http://TreyzSocialMedia.com for articles on how to make the most of social media. Follow her on twitter at @ctrlsearch, and say hello!



Quickly Creating Relationships online: How to engage people, market your business and build trust in 15 minutes a day: A step-by-step guide to creating healthcare community and gaining credibility online

Only $195.00

30% off when you buy the full 8 webinar certification series

Webinar Description

So you’re strapped for time. How do you do everything else you have to do, and add social media to the mix too? This webinar helps you answer that question. Building relationships and community before you need them is key in this webinar. Even if you only have 15 minutes a day, this webinar will show you step-by-step strategies that you can implement in just the amount of time you have to succeed with online marketing, and digital community building for your professional life and for your healthcare company.

Get Your Questions Answered:

In order to effectively answer the questions of the participants, this interactive webinar is limited to 35 people. There is also a question-and-answer session at the end of the webinar.



Webinar Outline:

During this 90 minute webinar, in an easy-to-follow process, we’ll cover the essential steps you can follow to take your LinkedIn profile from barely filled out to full-on success. We’ll answer all of these questions and more:

Learn:

1. If you only have 15 minutes, what can you do on Twitter?

2. If you only have 15 minutes, what can you do on LinkedIn?

3. If you only have 15 minutes, what can you do on Facebook?

4. How can you write a blog post in 15 minutes?

5. What are some quick ways to write comments to link back to your blog?

6. How can you get more engagement on your blog in 15 minutes a day?

7. What are some cheap or free ways to show your progress and keep yourself motivated?

8. How do you show people what you know without bragging?

9. How can you make and upload a YouTube video in 15 minutes, and why should you?

10. BONUS: How to figure out quickly what’s working, what’s not working, and how to get unbiased feedback on your efforts.

NEW! The following bonus materials are included with this webinar:

1. 15 minute a day checklist for Twitter

2. 15 minute a day checklist for LinkedIn.

3. 15 minute a day checklist for your Blog.

4. Community building: How to make friends and not spam people

Step-By-Step Live Demonstration:

During this webinar, we will learn the fundamentals of building a successful community, putting together all of your tools and helping you make a little progress each day. We’ll check out automation tools, listening dashboards, responding to community members, and more, and answer your questions with live demos. We’ll even critique a few participant profiles to show areas for improvement.

About the presenter:

Mazarine Treyz has blogged since 1999 and worked in healthcare environments from 1992 to 2005. She has created social media policies and procedures for organizations since 2006. She has worked everywhere from small family practitioner offices to large urban hospitals. She is a featured workshop presenter on social media for healthcare at the Texas Organization for Rural Clinics and Hospitals Conference in September, 2011. Ms. Treyz loves to coach people, businesses, and nonprofits in how to use websites and blogs for professional and personal success. Visit http://TreyzSocialMedia.com for articles on how to make the most of social media. Follow her on twitter at @ctrlsearch, and say hello!



Awesome Healthcare marketing policies: Putting it all together: A step-by-step guide to integrating your goals into strategy, actions, timeline and policy

Only $195.00

30% off when you buy the full 8 webinar certification series

Webinar Description

Now you know how to use Twitter, Facebook, LinkedIn, and your website to gain more signups, get more kudos and more cash. How can you organize all of your knowledge into strategy, actions, timeline and policy? How do you create goals, outcomes and measurements for ROI for each of your social media channels? How can you communicate your strategy and turn it into policy? This webinar will help you get buy-in around your social media ideas, and help make sure that you can keep getting your healthcare organization more attention and better patient relationships.

Get Your Questions Answered:

In order to effectively answer the questions of the participants, this interactive webinar is limited to 35 people. There is also a question-and-answer session at the end of the webinar.



Webinar Outline:

During this 90 minute webinar, in an easy-to-follow process, we’ll cover the essential steps you can follow to take your social media plan from paper on your desk to actual policy. We’ll answer all of these questions and more:

Learn:

1. Creating your slide-deck to highlight your ideas to management

2. Giving them your one-page social media plan and turning this into policy

3. Creating timelines and measurements for your progress in social media channels

4. Communicating outcomes measurements to senior leadership

5. Tracking new FDA, IDB or HIPPA guidelines and correcting the course.

6. Getting the help you need to make your social media policies work.

7. Automation strategies for each channel to help you leave social media tasks at work

8. Expanding your influence and getting bloggers and influencers to promote you

9. Getting buy-in around your strategies. Communicating the bottom line and new marketing reality

10. Updating and evolving your strategies over time

NEW! The following bonus materials are included with this webinar:

1. Sample slide-deck to show to management

2. ROI worksheet for communicating with senior leadership

3. Automation success strategies so you don’t let the policies take over your life!

4. One page social media strategy plan to make it simple

About the presenter:

Mazarine Treyz has blogged since 1999 and worked in healthcare environments from 1992 to 2005. She has created social media policies and procedures for organizations since 2006. She has worked everywhere from small family practitioner offices to large urban hospitals. She is a featured workshop presenter on social media for healthcare at the Texas Organization for Rural Clinics and Hospitals Conference in September, 2011. Ms. Treyz loves to coach people, businesses, and nonprofits in how to use websites and blogs for professional and personal success. Visit http://TreyzSocialMedia.com for articles on how to make the most of social media. Follow her on twitter at @ctrlsearch, and say hello!



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