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Friday, March 22, 2019
Home » Social Media for Healthcare: Digital Marketing 101

Social Media for Healthcare: Digital Marketing 101 (SOMEF01)

TIME: Start Time: 1:00 PM (EDT) (1.5 hrs.)
NOTES: For live webinars, enrollees have access to the live webinar presentation. The recorded version and literature is available to the enrollee for one full year.

Certification TrainingCredits Hours: 0.5
Self-paced Training: 24/7 access to course.
Enrollment Period: 3 months.
Demonstration: Try one of our FREE courses.
Certificate: View sample certificate.

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BioPharma Institute LogoTraining Program: Social Media for Healthcare: Digital Marketing 101
Training Provided By: BioPharma Institute

Availability: Immediately available upon ordering.

Description: Online training with immediate access upon enrollment. BioPharma Institute ReviewsWhy come to this webinar? Because lots of people don't look at the phonebook anymore, or that specialized business directory in the lobby of your building. Nope. You know they're going to get online and Google the answer to their problem, and it might be 'Best primary care physician in '. According to a 2009 Nielsen report, 90% of people believe online reviews more than any other kind of marketing. So even if you're spending money on phonebook ads, radio ads and more, one bad online review may be ruining your profit margin. You might be leaving money on the table if you don't pay attention to what people are saying about you. Scratch that. You definitely are. How do you manage your reputation online for yourself or for your healthcare business?

Members will learn:
1. Social media channels you MUST be on
2. And social media channels you can safely ignore
3. Metrics: What to measure and why
4. How to create a listening dashboard for your business or yourself
5. Top tips for creating shareable content for a small business
6. How to get more people doing what you want them to do on your website (aka conversions)
7. How NOT to let social media take over your life: Doing it all in 15 minutes a day

Whether you're looking for more long-term patients for your family practice, or looking to advance your own reputation, social media can help you. About the presenter: Treyz Social Media presents social media workshops at The City of Austin, BigAustin, Austin Community College, and online at,, and

Mazarine Treyz published the Wild Woman's Guide to Fundraising in November 2010 and quickly had sales all over the world, from Finland to Tasmania, for her book, despite never having published a book before, and no publishing contract, or being affiliated in any way with any major or minor publisher. Ms. Treyz then started to write 3-D Reputation Engine, all about how to promote yourself online and get more kudos and cash. This book will be published in August 2011. She has built up her own online reputation from zero to a blog with 10,000 monthly readers, 75,000 monthly pageviews, and 43,000 monthly visits.

Mazarine Treyz has been featured on national syndicated radio shows, and featured on two of the top 30 marketing blogs in the world, Mark Schaefer's {grow} blog and Yaro Starak's Entrepreneurs Journey, as well as the TechSoup NetSquared blog.

Certification Requirements: Students must view the entire program and successfully pass an online, multiple-choice final assessment with >80% passing grade within a 90 day period of time (180 days for Professional Certification Programs). Certificate is accessible in PDF format immediately after satisfying requirements.

The Social Media for Healthcare: Digital Marketing 101 course is found in the following professional certification program(s):


Outline is not currently available, online. If you would like an outline of this training program, complete the Contact Us form at the bottom of this page.


The objective for this training is to provide the learner with a deeper knowledge within this subject matter.

Online Training Program Benefits:

  • Immediate access to training: Instructions, username, password and receipt of payment emailed instantly upon online enrollment
  • Optimized for learning: Courses include voice-overs, easy navigation, progress checks, and high-quality animations to increase retention of subject matter
  • Self-paced courses: 24/7 access to individual courses for 90 days; and 180 days for professional certification programs
  • Flexible final assessments: Tests include multiple-choice questions and can be taken repeatedly until a passing score is achieved
  • Direct access to certificates: Documentation instantly available once course requirements have been fulfilled
  • Verification of training: Certificates can be verified online, and electronic badges are issued for all Professional Certification programs
  • Corporate reimbursements: Employers may pay for or reimburse employees for training. Purchase orders (POs) for both individual and group training are accepted
  • Corporate LMS solutions: All courses are SCORM compliant and can be delivered from most corporate Learning Management Systems
  • Secure and safe access: Website and LMS offer an encrypted connection with firewall protection and daily scans for optimal level of security and performance
  • Career advancement: Professional certifications may be helpful for those seeking new careers or transitioning to different positions within their organization

For more information on the BioPharma Institute's training programs, or to suggest a course, please complete the form located below. Alternatively, you may call toll free in the US: (888) 4-BIO-LRN, international callers can dial (201) 301-8370, or email

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